Nurul 'Afaf's Portfolio
Digital Content Marketer • Graphic Designer • Visual Storyteller • Social Media Marketer
Welcome to my portfolio!From Graphic Design, to Social Media posts, Digital Art, and various other forms of Digital Media, you can find my recent works here! Feel free to contact me for any further questions, or any collaborations.
Overview
I have always had a passion for telling stories through visuals. Whether that means creating custom graphics for social media or creating logos that reflect a brand's identity, my background and experience in graphic design has aided me in all my digital marketing pursuits.
Islamic Mental Health Convention 2024
Made with Adobe Photoshop, Adobe Illustrator and Procreate
Logo Designs
Made with Adobe Illustrator and Procreate
Digital Business Cards
Made with Canva
APKIM Resources Flyers
Made with Adobe Photoshop and Adobe Illustrator
Stream Overlays
Made with Adobe Photoshop and Adobe Adobe Premiere Pro
Overview
Art has always been a passion, and exploring different means of creativity has always been a driving force for me. Over the years, I have created a diverse range of digital art and illustrations, including commissioned pieces for clients and personal projects.
Digital Art Illustrations
Made with Adobe Photoshop and Medibang
Project Dreamchaser - Na Jaemin Illustrated Photocards
Made with Adobe Photoshop and Medibang
Skillsets & Proficiencies
Graphic Design
Digital Art
Logo Creation
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe InDesign
Adobe XD
Canva
Capcut
Davinci Resolve
Social Media Platforms
Social Media Marketing
Digital Marketing
Computer Literacy
Languages
English
Malay
Work Experience
Marketing-Communications (MarComm) Manager
APKIM Resources
April 2023 - Present
Created graphic content for APKIM Resources' Facebook and Instagram pages using Adobe Photoshop and Canva.
Created video content for APKIM Resources' Facebook and Instagram pages using Adobe Premiere Pro.
Suggested and recommended techniques, methods and media best suited to produce desired visual effects.
Ran successful social media marketing campaigns on Facebook and Instagram to promote services provided by the company.
Spearheaded, ran, hosted and edited “The APKIM Podcast” - a monthly podcast on Spotify that covered topics on marriage, family and relationships.
Worked on social media content for APKIM Centre Of Social Services (ACOSS), a Social Service Agency providing Counselling and Adoption Service, accredited by the Ministry of Social and Family Development (MSF), in support of APKIM Resources.
Was previously Marketing-Communications Officer until promoted in April 2023.
Graphic Designer
Islamic Mental Health Convention 2024
June 2024 - November 2024
Created marketing materials, including digital posters, social media posts and edited videos to brand standards using Adobe Photoshop and Adobe Premiere Pro.
Designed physical assets such as backdrop, standing poster, programme booklet and staff lanyard for the event using Adobe Photoshop, Adobe Illustrator and Procreate.
Suggested and recommended techniques, methods and media best suited to produce desired visual effects.
Marketing-Communications Officer
APKIM Resources
December 2019 - April 2023
Created graphic content for APKIM Resources' Facebook and Instagram pages using Adobe Photoshop and Canva.
Created video content for APKIM Resources' Facebook and Instagram pages using Davinci Resolve.
Ran successful social media marketing campaigns on Facebook and Instagram to promote services provided by the company.
Suggested and recommended techniques, methods and media best suited to produce desired visual effects.
Graphic Design & Content Creation
moonflwr.co
January 2022 - Present
Created graphics for moonflw.co's Instagram page using Canva.
Created video content for moonflwr.co's TikTok and Instagram pages using Adobe Premiere Pro.
Designed moonflwr.co's logo and colour-scheme using Adobe Illustrator and Procreate.
Desginer & Organiser
Project Dreamchaser
November 2018 - October 2019
Designed, promoted and advertised for Project Dreamchaser, an unofficial non-profit project group for fundraising.
Liaised with multiple event organisers to distribute goods.
Created marketing materials, including posters and product catalogs to brand standards using Adobe Photoshop and Canva.
Conducted user research to identify customer needs and preferences for customer-centric designs.
Education
Singapore Institute of Management - University of Stirling
Bachelor of Arts (Honours) in Digital Media
October 2024
Bachelors of Arts in Digital Media - Second Class, Upper Division.
Created a Visual Novel-style game for Final Year Digital Project.
Learnt skills in Adobe Photoshop, Illustrator, Premiere Pro and XD.
Member of SIM's Esprimere Singing Club, 2021 to 2023.
SIM's Esprimere Singing Club, Events Subcommittee and Welfare Subcommittee, 2022 to 2023.
Kaplan Higher Education Academy
Diploma in Digital Marketing
December 2020
Diploma in Digital Marketing, graduated in 2020.
Learnt skills in Adobe Photoshop, InDesign, Illustrator and Premiere Pro.
Learnt skills in SEO and Data Analytics.
Raffles Institution (Junior College)
A-Levels Certificate
December 2018
Member of Audio-Visual Unit CCA, 2017 to 2018.
Member of Malay Literacy and Drama Cultural Society (MLDCS), 2017 to 2018.
Malay Literacy and Drama Cultural Society (MLDCS), Vice-President. 2017 to 2018.
Raffles Girls' School (Secondary)
Raffles Diploma (O-Level Equivalent)
December 2016
Member of Waddle House Committee, 2014 to 2015.
Member of Malay Society, 2013 to 2016.
Member of Girl Guides, 2013 to 2016.
Girl Guides, Treasurer, 2014 to 2015.
Girl Guides, Patrol Leader, 2015 to 2016.
Certifications
NATC Institute
Certificate in Social Media Marketing
May 2023
NATC Institute
Certificate in E-Commerce Campaign Management
May 2023
Other Work Experience
Admin Staff
APKIM Resources
June 2023 - March 2025
Coordinated and managed case assignments.
Administrative tasks such as data entry and completing invoices.
Admin Staff
APKIM Qurban Services
May 2022 - June 2023
Coordinated and managed the order and sales of Qurban meat.
Liaised with multiple suppliers to distribute goods.
Liaised with customers through email, Whatsapp and Instagram.
Math Enrichment Tutor & Admin Staff
Seriously Addictive Mathematic (Yishun Branch)
June 2020 - September 2021
Taught math enrichment to kindergarteners and Primary School students (physical and virtual sessions).
Coordinated and managed online classes, as well as dissemination of information for the branch during the Covid lockdown periods.
Conducted multiple back-to-back 1-2 hour classes of varying age groups and proficiencies for 2-3 days a week during the employment period.
Volunteer for 'Eric Nam Before We Begin 2020 Asia Tour (Singapore Show)
Onion Productions
Dec 2019 - Jan 2020
In charge of arranging snacks and beverages for the artist and crew at the Hotel and Performance Venue.
In charge of arranging lunch/dinner for staff and crew.
Involved in dressing room arrangement and preparation, guest list management, VIP event set up and assistance, ticket check, merchandise sales and hospitality arrangement.
Temporary Support Management Officer
Singapore Polytechnic
January 2019 - March 2019
Managed phone calls and enquiries for Singapore Polytechnic.
Learnt how to communicate effectively with people of different demographics in 2 languages (English and Malay).
Picked up skills in conflict management and negotiation.
Nurul 'Afaf's Portfolio
Social Media Portfolio
Overview
I have 5+ years experience in social media marketing and content creation. As a rapidly changing and growing industry, I work hard to stay up to date on new platforms, hot trends, and platform updates that make it easier to track the reach and engagement of the brand. Below are some of the works that I have done over the past few years.
Apkim Resources - 30 Years Anniversary
A 3-panel upload on Instagram for APKIM Resources as it celebrates its 30th year anniversary.
Goal: Increase awareness and celebrate the company's 30 year anniversary.
Result: Increased brand awareness and social media presence.
Apkim Resources - Meet Our Counsellors
A 9-panel upload on Instagram that showcases each individual counsellor at APKIM, with each post consisting of 2-3 slides that further highlights each counsellor's prowess and expertise in the field.
Goal: Increase brand awareness and presence in the Counselling sector.
Results: 10 times increased registrations for Counselling sessions at APKIM, 20 times increased queries regarding Counselling services, increased web traffic.
Apkim Resources - Highlighted Services
A series of 3 pinned posts on Instagram that highlight the services offered by APKIM Resources.
Goal: Increase brand awareness and presence in the Islamic Marriage Preparation Courses sector.
Results: 2 times increase in registrations for private marriage preparation courses (Marriage Mastery) at APKIM, 2 times increase in registration for Cinta Abadi sessions at APKIM, increased web traffic.
APKIM Resources - Ramadan 2025 Instagram & Facebook Post
Social media post wishing followers Ramadan Kareem.
Goal: Connecting with followers by wishing them a blessed Ramadan.
Results: 112 likes and 309 shares on Instagram, increased post engagement.
moonflwr.co Introduction
A series of posts that introduce the concept of Synesthesia, tying with what moonflwr.co aims to achieve.
Goal: Introduce the brand and brand concept
Results: Increased awareness of brand, increased awareness of synesthesia.